Joe Urbanski is the COO and Org Culture Strategist with the Total Solutions Group (TSG), working with executives and senior leaders as an extension of their teams to develop, document, and deploy strategies and systems for culture-driven turnarounds and transformations.

Aggravated by the cycle of people working without purpose and bringing their work stress home, only to return back to work in despair, Joe set out to transform the workplace experience. Joe works tirelessly with executives, entrepreneurs, and their teams to accelerate their Next Defining Moment™ and create incredible value for the company, customers, communities, and the world. It’s significant work and you’ll have more fun than you’d expect.

For more than two decades fulfilling his calling, Joe’s clients primarily hire him as an extension of their senior teams to provide a fusion of strategic leadership counsel with management consulting in ways that are surprisingly simple and usually unconventional. Joe has had the honor of leading culture-driven turnarounds and transformations for companies like Toyota, MidFlorida Credit Union, Royal Caribbean, and the University of Hawaiʻi.

More than just a sideline advisor, Joe is a trusted and active leader on the team to seize opportunities, solve problems, and drive what’s Really Most Important™. He develops, documents, and deploys strategies and systems that are [1] relevant, [2] compelling, and [3] sustainable. His clients bring him on staff year after year to enhance an agile culture, business strategies, operational efficiency, and people development, but they keep him on staff because their people have increasingly better experiences at work. It’s all about strategic alignment and organizational transformation.

As a certified master facilitator, trainer of trainers, and international keynote speaker, Joe’s outrageous energy, electrifying facilitation style, and animated storytelling are at the core of his appeal, while total-participant demonstrations and enlightening debriefs forever change how they think about the topic. Events are high-energy, interactive, engaging, and fun—skillfully crafted with his award-winning Experience Development Framework™ and will leave you wanting more. This light-hearted, entertaining, and refreshing approach makes him a favorite around the world and top 8% rank at SHRM, ATD, and Training Conference.

Joe has had the privilege of…

• Consulting and coaching 750+ executives and leaders.

• Serving 400+ startup, regional, and global organizations.

• Publishing 425+ proprietary concepts, tools, articles, assessments, and frameworks.

• Facilitating 800+ kickass training series, strategic retreats, and multi-year leadership programs.

• Personally impacting 480,000 people onsite, on stage, and online.

At home in South Jersey, Joe is dedicated to being a Trophy Husband, Best Dad In The Galaxy, and MMA Black Belt. He has an unwavering commitment to living with undeniable purpose. His signature begins with an exclamation point and by the end, you’ll know why.