OUR CORNERSTONES DRIVE YOUR TRANSFORMATION
To drive your transformation, we start with a commitment to do more than simply make improvements or quickly deploy something to satisfy market demands or financial needs. This is about three fundamental commitments:
The vision to uncover the full potential of what we can become and the impact based on the obstacles and opportunities that are Really Most Important™.
The sacrifice to see past one’s own needs and how we truly come together to affect the real impact—not any individual or team over the other.
The relentlessness and integrity to ensure that we drive True Clarity, Aligned Accountability, and Purposeful Execution in order to achieve results and progress for our bigger vision no matter what we encounter.
When you execute purposefully, the work you do today matters even more tomorrow.
This starts with your Four Cornerstones which form the foundation for how we build, activate, and transform the culture, strategy, and capability for the entire organization through each department to every individual. Once defined and aligned, we must weave them together to form the fabric for who we are, the impact we want to have, and how we approach our business to be successful.
What are the questions you must ask and answer as you paint a picture of your bigger future and your focus today?
MARKETPLACE
Where you compete and play in order to drive sustainable growth and impact to influence lasting change in your community, region, country, and the world. This is about [1] the real problems we are here to solve, [2] the opportunities we want to seize, [3] the position we are committed to having, and [4] the transformation in the communities we serve.
CUSTOMERS
Who you are passionate about serving now and in the future in order to help them create the life/business they want beyond just what your products and services can do for them. This is about [1] a true understanding and how to create value for their known, unknown, and emerging needs, [2] the solutions you must design and deliver to solve their real needs and optimize their goals, [3] so we can fully achieve the impact they want.
ORGANIZATION
Who you are now and who you’re becoming as you lead and execute both day to day and for the long-term to achieve the full potential of why your business exists in the first place. This is about integrating the priorities and needs of each department, business unit, and region within the organization’s [1] culture, [2] strategy, and [3] capability.
PEOPLE
Who will live and drive your strategic path forward, taking full ownership of their experience—rather than simply being engaged—so that we realize their full potential and performance to maximize organizational growth. This is about [1] hiring and developing people with the right mindsets, [2] investing in their dreams and career paths [3] uncovering opportunities for progression and succession beyond just the jobs they were hired to do.
Your Four Cornerstones weave together to help tell the story about where you are now and where you are going in the future.
As with any great movie, TV series, or book series, let’s storyboard this. We need to know the History of our organization so that we connect to the Four Cornerstones that outline who we want to become, which allows us to define and frame our Manifesto and Purpose for why we do what we do; we use that purpose to inspire and shape our Vision and Mission, and then we create and leverage specific Drivers, Standards, Values, Behaviors, and Communications Code for how we want to operate as an organization.
These all weave together to form the fabric of our organization, and at the foundation are your Four Cornerstones that set up the framework for embodying what’s Really Most Important™.
These are the questions we must ask and answer about our marketplace, customers, organization, and people in order to shape our culture and strategy as you paint a picture of your bigger future. Does each question guide you in having the right intentions and making the right decisions to generate immediate impact now and for the future? Does it inspire you and empower you to be world class?
Let us guide in you in framing your Four Cornerstones and the questions that activate the best within your organization.